Contact Data Quality leads to successful marketing campaigns

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Contact Data Quality leads to successful marketing campaigns By: @dmin / October 3, 2021

Contact Data Quality leads to successful marketing campaigns

B2B Database is available in the market at cheaper, moderate & high costs. Your perspective on data is important to understand how you want to evaluate a marketing database. How do you measure your data will tell you from whom you are buying from.

There are multiple B2B Database Providers in the market who sells data at a low cost but do you want to buy cheaper data? Or you want the quality b2b database that depends on what you are trying to accomplish.

Contact Data Quality

The most common mistake is to consider all B2B data providers the same – but they are not. Most contact data providers in the B2B industry don’t have the same level of data quality. Buying the data at a cheaper rate without authenticating the vendor’s data will lead to a wastage of your time and money. Always put your money on the vendor who understands your needs and accordingly provides you the quality data. In B2B space whether you are lead or engagement-focused, contact data quality should be your priority.

Data Source

Always evaluate the data source from where the vendor is accumulating the data. Beware of companies who source data without validating it. Because the quality data has a significant impact on your campaign performance.

Contact Data Accuracy

Data accuracy is an important component of contact data quality. When the data is gathered from various channels it needs to be maintained properly. Data accuracy determines

Contact Data Accuracy

Data accuracy is an important component of contact data quality. When the data is gathered from various channels it needs to be maintained properly. Data accuracy determines

  • Contact Recency – Since contact data decays at a faster rate, it is important to know the recency of the contacts. Once you know the data which is being used for a campaign is a recent one it will give you the best results.
  • Saves Time & Money – Data accuracy will prevent you from wasting your time and money on various methods, such as calling on wrong numbers, targeting wrong emails, etc.
  • Improves Brand Reputation – Quality data will impact your brand efficiency & reliability.
  • Boost Sales & Marketing – Good quality of data helps you to market your product or services to the right customers and also you can engage customers with your brand, which improves your sales.
  • Improves Customer Satisfaction – Accurate information of Contacts like CEO, CXO & functional heads will help your sales & marketing team to deliver the product and services to the right customers, which will satisfy your customer needs

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2 Comments

Spart Lee
October 3, 2021

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Reply
    Jonathom Doe
    October 3, 2021

    Delivered ye sportsmen zealously arranging frankness estimable as. Nay any article enabled musical shyness yet sixteen yet blushes. Entire its the did figure wonder off.

    Reply

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